Branding New Products and Services | SpringerLink
Jean-Noel KAPFERER, Emeritus Professor | HEC Paris
Jean-Noël KAPFERER - Conférence et contact
Kantar Luxury Conference - Presentation by Jean-Noël Kapferer (Oct 2021) - YouTube
Thierry Mugler - Wikipedia
Jean-Noël KAPFERER - Conférence et contact
Jean-Noël KAPFERER - Conférence et contact
Jean-Noël Kapferer - Babelio
Jean-Noël Kapferer | HEC Paris
What Is Kapferer's Brand Identity Prism? Defined For 2023
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
Brand identities of hijacked brands: similar or unique?
Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud
Jean-Noël Kapferer, INSEEC U. - Riches de tous pays, mais chacun sa vision du luxe - Stratégies & Management - xerficanal.com
Everything Luxury: The Branding Strategy Of Bernard Arnault (Bernard Arnault Books): Ashlee, Pasols: 9798475747049: Amazon.com: Books
Jean-Noël Kapferer - YouTube
Kantar Luxury Conference - Presentation by Jean-Noël Kapferer (Oct 2021) - YouTube
Strategic brand management by Jean-Noël Kapferer | Open Library
Jean-Noël Kapferer, ou la passion de la marque
Brand language - Wikipedia
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity: Aaker, David A.: 9780743249386: Amazon.com: Books
Coca-Cola Archives - How Brands Are Built
Jean-Noël KAPFERER - Conférence et contact
Brand Identity Prism (Kapferer) - Toolshero
The Brand Identity Prism: what it is and how to use it - 99designs
